Product Management

PRODUCT MANAGEMENT

Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product management can be a function separate on its own or a member of marketing or engineering.While involved with the entire product lifecycle, product management’s main focus is on driving new product development. Product Management tends to be cmparitively less hectic and provides good work life balance . Relevant works experiences surely provides the candidate with an edge .For an individual from engineering field , it is comparitively easier to establish a niche in systems compared to someone from completely different background.Indian IT guys can easily opt for product management because they have prior experience of working in some of the product companies like NSE.IT,I-Flex, their parent company Oracle. Microsoft, Amazon, Google, Yahoo etc recruit lot of MBAs in product manager’s position. Lot of traditionally Management Companies have ventured into IT Strategic Consulting specializing in ROI, business value of IT, and risk management. e.g. Accenture, Deloitte & Touche. In long term one can easily get in to CIO / CTO shoes with dedicated work .

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