Sales & Marketing


Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. Marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. Popular choices among MBAs opting for Marketing is FMCG and IT . Marketing tends to be dynamic and challenging.Marketer like Seth Godin has brought about a paradigm shift to the entire industry with concept like ‘permission marketing’.


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